IEX Liquidity Fest
Liquidity Fest served as the launch campaign for D-Limit, one of IEX Exchange's most innovative products, allowing investors to trade both in the light and in the dark, 24/7.
We created 2 new versions of the IEX beer: Liquidity Lit and Liquidity Dark. They symbolize trade orders in the light and in the dark markets, offering a unique representation of investment dynamics.
We created 2 new versions of the IEX beer: Liquidity Lit and Liquidity Dark. They symbolize trade orders in the light and in the dark markets, offering a unique representation of investment dynamics.
To introduce Liquidity Fest, an online music festival, the team harnessed the power of a solar eclipse metaphor. This choice was made to capture the essence of the product, showcasing how D-Limit seamlessly aligns light and dark trading.
The motion graphics pieces depicted a beer can occluding a circular light source, reminiscent of the eclipse phenomenon, were produced to captivate the audience in the most impactful way.
The motion graphics pieces depicted a beer can occluding a circular light source, reminiscent of the eclipse phenomenon, were produced to captivate the audience in the most impactful way.
